Lisa R. Goodfriend, Broker/Owner @ Goodfriend Real Estate King Centre Dr, Alexandria

We selected Lisa after interviewing a couple real estate agents to list and sell the townhouse. We made the right choice! She listed the property competitively and obtained many offers well over the sale price. And, her insight into buyer financing led to us accepting the highest offer and resulted in a quick sale with no complications! All this even after she supervised contractor work for upgrades, staging, and more! And she was never more than a text or message away, even while on a short vacation! Yes, we knew she'd be on vacation (just a few days) when we hired her. Her reputation, energy, listening skills and professionalism proved she was the right person. It's a sellers' market, but our experience was made even better and more profitable thanks to Lisa.

Lisa is a brilliant realtor that was my trusted advisor as I was selling my home while doing significant travel. She kept me completely up to date on all aspects of preparing my home for the market and quickly getting it listed. She provided me with her wealth of wisdom on updates and staging that led me to receive multiple offers and selling my home for WELL over asking price! I highly recommend Lisa because she is a brilliant realtor and also a joy to work with.

Lisa Goodfriend has been my realtor since 2011 for the buying of my condo home and recently for the selling of the same home. Lisa is knowledgeable, responsive, and genuinely listens to concerns. She never tried to rush me to buy or tried to sway my decisions. She gave me excellent advice and negotiated very well in my behalf! Lisa's expert knowledge of real estate, the area, and housing trends, make her an excellent choice as your realtor. I highly recommend Lisa Goodfriend!

We can't say enough good things about Lisa. We recently sold our home while also moving abroad, so we were looking for someone who could be as hands-on as possible while communicating across many, many timezones. Right from the outset, she gave outstanding advice about the work we needed to do to sell at our desired price point, and from there she handled just about everything. She directed renovations, coordinated staging and photos, and even set up a virtual notary so we could close from half a world away. She kept in constant communication so we didn't have to worry about anything. Given all that, unsurprisingly, Lisa was able to get us well over our asking price. Lisa made the emotional process of selling our first home easy, and we couldn't imagine using anyone else.

Lisa, my wonderful real estate agent is Second to None! For the past 10 years she has surpassed my expectations in terms of her professionalism, thoroughness, and knowledge of the neighborhood and the community. Lisa does a lot more for me than I ever expected from a Realtor. From walk-throughs to recommending paint job to flooring to plumber, her insight has been extremely valuable in rental of my property year after year. I don’t think I could have done it without her expertise and professional service. She is totally a friend who cares for you!

Lisa Goodfriend helped to make the sale of our home run smoothly. She reviewed our house prior to listing and made suggestions for improvements to help us to get top-dollar. During the renovations, Lisa stopped by several times to check on the progress and to see if we needed any help. When the work was complete, she walked through to see if anything else needed to be addressed. After we moved out, Lisa treated the house as if it were her own. One of the toilets started to leak and Lisa arranged for a plumber to fix the issue. She paid the plumber, for which she was reimbursed at closing. She even swept the front porch before the final walk through. It was certainly a pleasure to work with Lisa!

Lisa is a wonderful person and a great agent she is a no nonsense type of person she guided me thru the sale flawlessly after I turned the house over to her she had a full price offer in 5 days and settlement in 3 weeks with no contingency’s it was one of the easiest sales I had ever experienced If you’re looking for an agent I highly recommend Lisa

We can’t say enough good things about Lisa Goodfriend. She is truly exceptional! Lisa put in all the hard work towards making our dream become a reality. We had big asks of her that made everything working out a needle in a haystack scenario. Specifically, we narrowed our needs to one neighborhood with one particular floorplan, and Lisa delivered us the house of our dreams all the while getting us the terms we needed to sell our house during the holiday season. Not only was Lisa able to assist in the domestic purchase and sale of our house in Kingstowne, but she was also able to get a family-owned foreign property in Spain that we had not visited in ten years on the market and sold the first day! When it comes to real estate agents, Lisa is at the top of her game. She exhibits kindness, patience, knowledge, responsiveness and an attention to detail that is absolutely needed at every step in a real estate transaction. After a terrible purchase experience with our first realtor, we were left believing that all real estate agents were crooks and pointless. Lisa truly is a rock star and showed us the value of a good real estate agent. Again, we can’t recommend her enough, she is the best realtor out there, period. We just wish we had a Lisa to help us out in every other aspects of our lives ;)

We cannot say enough about how amazing Lisa was throughout the entire process of the sale of our home. From the get-go, Lisa made us feel comfortable, explaining the process from start to finish and took care of everything along the way. She was there every step of the way, guiding us along while still leaving the final decisions up to us. Fighting on our behalf, Lisa worked hard to get us an incredible deal on our home and we cannot thank her enough for the excellent customer service. THANK YOU LISA!

I was thrilled with Lisa's assistance with the home buying process. She quickly learned what our requirements were, and helped us find prospective homes to consider. After we selected our desired home, she was a fierce negotiator on our behalf. I could not possibly be happier with my overall experience! I hope not to have to buy another home, but if I do, I will definitely turn to Lisa!