First Financial Lending Kings Hwy, Cherry Hill

Bob and his team were a pleasure to work with and made the entire process of obtaining a mortgage easy. They answered all of our questions and communicated with us every step of the way. Highly recommend!

Robert Salotto provided the easiest most stress free refinance I had hoped for. He handled everything with professionalism and treated me as a friend helping a friend. You can have total confidence in Robert. Let him help you with your needs. Jacque'

Over the years, I have applied for and received four separate mortgages. I can attest to the fact that I have never been better served by a mortgage broker than I have been served through First Financial. The service I received was far beyond extraordinary. Mr. Salotto dedicated himself to my success in reaching the mortgage outcome I desired. He was with me 150%! I have urged my family members and friends to turn to First Financial Lending whenever they need a mortgage or refinance. I am more than confident they will thank me!

Robert Salotto did a great job with our mortgage and a great interest rate!!! He walk us thru the entire process and it was simple and easy! I would highly recommend his services for any type of mortgages needs or cash out refinance. He secured our family for the future. Great Job BOB! Thanks again! Lindsay Naylor Yardley, PA

Bob did it again! BOB = TRUST. We first worked "WITH" BOB for our purchase and he was fantastic then, and still continues to be passionate about providing service in the best interest of his customers. This was our first re-fi and we HIGHLY recommend him! THANKS BOB!

Rob and his team at First Financial Lending were amazing to work with! Our transaction was complex with a lot of moving parts and Rob stuck with us through the entire process and made sure the deal got done at a great rate. Highly recommended.

Bob was my mortgage broker 16 yrs ago when i bought my first house and again last year when i bought my dream house - at the time rates had gone up higher than we'd seen in a while - but he got me the most competitive rate available at the time - and then 7 months later when rates suddenly dipped -he also helped me refinance - this time going from a 30 to a 15 yr mortgage! Each time he made the process as smooth as possible - clearly identified the documents i'd need to pull together - the process moved really fast and went without a hitch each time. if you are self employed the process can be daunting but Bob knows how to navigate all kinds of qualification scenarios. Wouldn't trust anyone else with my confidential information and finances! He can really help you understand what price range you can comfortably shop in - which is something that can be challenging to figure out. He even gave me the breakdown on the difference in monthly payments when increasing the purchase price by 20, 40, 50K , etc., really helped me make an informed purchase. His fees are better than most - as the realtors involved all commented how much lower my closing costs were than others they've seen!

I have worked with Bob Salotto over 10 years on various purchasing and refinance offerings through his companies. Bob is consistent in his approach, thorough with providing service options and has market competitive pricing within the industry. A true sign of a satisfied customer is repeat business which i continue to do with FFL.

Thank you for making our mortgage approval process a breeze!! From the start to the finish you were there to answer all our questions and kept us informed. Being self employed presents challenges in the lending process and you did a fabulous job of making sure we were approved with the best loan options possible. No doubt in referring you to our friends and family!!! Thanks again!

Thank you again, Bob, for helping us refinance our home. You made the process so quick and easy. It was great working with you. Our rate is awesome!!!